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New ‘Pods’ cookbook completed!

Pod essence olive-infused ice cubes
A few weeks ago I was approached by a Sydney food publisher to photograph a cookbook for Lisa Bryant, titled ‘Pods’. Lisa has created a wide range of frozen ‘pods’, which are essentially ice cube infusions. They range from curry starters consisting of herbs and spices to throw into a curry pot, to alcoholic ice cube pods for cocktails and fruit-infused dessert pod treats.

They’re a great idea for busy people who want a frozen stash of meal starters, ready to go. Of the 120 recipes featuring in the book, I was asked to photograph 40 of Lisa Bryant’s creations for the image content.
For this food shoot, I enlisted the talents of Pete May – a very skilled food stylist who works in the the Gold Coast & Brisbane region. It was going to take a man of Pete’s talent to devise 40 different ways to shoot ice cubes and make all of them interesting and unique food shots!

During pre-production discussions, I suggested that we fill a baking tray with water and freeze it. This provided an excellent small ‘table surface’ to shoot a number of the shots on, which also allowed me to light an additional glass tray from underneath, giving a dynamic, illuminated texture to sit the pods on, while also keeping them cold.
Pete’s terrifyingly vast range of food photography props and textiles provided relevance and character to the art direction and our client’s were immensely grateful and happy with the work – which is always so nice to hear!

The book looks excellent (from all reports) and has been bumped-up from national release to international release for Christmas 2015. A great result.

For more info about what’s being touted by some as the next food revolution, you can check out www.ThePodEssence.com

Pod Essence collage-Various ice cube meal starters and treats 1. Photography by Paul Williams, Gold Coast & Brisbane food photographer Pod Essence collage-Various ice cube meal starters and treats 2. Photography by Paul Williams, Gold Coast & Brisbane food photographer Pod Essence collage-Various ice cube meal starters and treats 3. Photography by Paul Williams, Gold Coast & Brisbane food photographer

 

Pod Essence Brown ice cubes with olives and serving knife. Wide hero shot by Paul Williams, Gold Coast & Brisbane food photographer

 

'Pods' cookbook cover image showing frozen ice-cube creations and drinks from above on a black ice tabletop.

The cover of the new book

 

Dairy farm photography, Queensland, Australia

Farm photography-Farm photographer-Gold Coast-Australia-Brisbane-Farm shoot

 

There is sometimes a belief that farming photography in Australia is necessarily dull, due to the industrial subjects and rural locations being photographed. Recently I was asked to photograph a robotic dairy farmer in Queensland, for client Bauer Trader Media. Excited at the prospect of futuristic cow-droids with laser teats that this subject matter conjured for me, I accepted the brief. I was also excited by the challenge of getting some striking images from a subject that many may be tempted to shoot without much thought for art direction.

Rising at shit-o-clock for sunrise over the escarpment was well worth it, to catch that magic hour and get some beautiful landscape photography of a cloak of frost rising from the valley floor.
After briefly becoming the only man in history to be bullied by a cow, I was greeted by Farmer Greg, who was very welcoming and enthusiastic to see the “National Geo-style” shots that I’d taken (thanks, Greg)!

You can read all about Greg’s state-of-the-art robotic dairy farm here and if you are in the Gold Coast or Brisbane region, drop by for a guided tour. It’s an awesome way to spend a morning. Enjoy the shots – I hope they make you see farming, rural and industrial photography in a more interesting light than you’re used to…

Farm photography-Farm photographer-Gold Coast-Australia-Brisbane-Farm shoot

 

Farm photography-Farm photographer-Gold Coast-Australia-Brisbane-Farm shoot

Farm photography-Farm photographer-Gold Coast-Australia-Brisbane-Farm shoot

Farm photography-Farm photographer-Gold Coast-Australia-Brisbane-Farm shoot