Here’s a very good example of how great marketing can benefit Gold Coast restaurants.
The Lazy Lobster is a seafood restaurant in Labrador. A large venue with a modern, fresh interior, it offers lunch and dinner guests a range of areas to enjoy – their cosy interior, bar area or sun-drenched (and air conditioned) window-frontage dining area that overlooks a stunning view of the Gold Coast’s Broadwater and it’s esplanade.
While the waterfront scenery alone is offered by only several other seafood restaurants along the whole Gold Coast, coupled with truly great food, The Lazy Lobster’s offering is very strong. Testimony to this is the almost 20 years that they’ve been in business (the equivalent of about 6 lifetimes in the restaurant game)!
Even so, an out-dated website and sub-standard food photography was letting the owners down for too long – an issue that they recently addressed by getting in touch with a good food photographer (moi!) and a good web designer, to get themselves quality image content that’s not repeated on their pages – plus free them of Google’s SEO penalisation for having a site that’s not mobile-friendly.
Take a look at the old food image they had been previously using across multiple website pages:
NOTE: The above is NOT my shot! 😉
Wisely, the owners recognised that it was time to invest in imagery that did their fantastic food justice…
Together with the owners, myself and my food stylist met to discuss a more contemporary art direction to showcase their food, it’s beautiful presentation and the generous portions that they still serve. The results speak for themselves and within four weeks, this Gold Coast restaurant’s online bookings went from one per month to 10 per week and still rapidly climbing.
Get in touch today if your Gold Coast or Brisbane restaurant’s reservations could use a boost like this. 😉
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