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/ Comments Off on How to boost the ROI on your Gold Coast/Brisbane event venue

How to boost the ROI on your Gold Coast/Brisbane event venue

A candlelit outdoor event venue at night with set tables.

One of my more savvy Gold Coast hotel clients recently contracted me last week for a very quick photo shoot. They needed promotional photos of one of their entertainment areas that they book for corporate and private events.
The space was a very nice one, very sellable, yet they had no photos of it to promote the hotel’s offering with.
Just a super-quick shoot while the space was already dressed for an event was proposed to increase their bookings. A tiny fraction of what they charge for one event booking was all that it took to invest in some nice photography to immediately multiply their ROI.

Good images of your venue are vital – be it a restaurant, cafe, hotel or event space for hire. Prospective clients need to see images that clearly represent the offering if they are to consider short-listing your venue for their event.
Another tip is to photograph your venue at both day and night times, if your event hours offer both timing options. Don’t rely on people’s ability to visualise your venue at night through daytime interior/exterior photos. You’ll be missing the opportunity to showcase the magic of your venue once the mood lighting and candles are in place for an event.

For enquiries regarding hotel, restaurant, cafe or event photography, please do contact us for further advice about how to best fulfil your specific needs.

WIde angle shot of a candlelit outdoor event venue at night with set tables.

/ Comments Off on Food photography for Gold Coast bakery and Cafe

Food photography for Gold Coast bakery and Cafe

An image of a loaf of artisanal white bread presented on baking paper and metal tray, atop a timber tabletop, surrounded by scattered flour.

A while back I was approached by a Gold Coast bakery and cafe to photograph their breads, sandwiches and pastries. The client’s brief stipulated simple, unpretentious images of quality breads that will appeal to the health-conscious and food that showcased the generous fillings that is their USP.

I love a client who can identify their USP! True to their word, the amount of filling in their sandwiches is the kind of generosity that reminded me of decades past – before Australian bakeries started stuffing the entire content of a sandwich to the front, leaving the customer staring at 2 buttered slices of bread, never to return their custom. Don’t get me started!!!

Devour’s breads are truly artisanal and come in a wide range (including a great gluten-free bread (if you’re on the Gold Coast or Brisbane and need to source one, as they have 2 outlets). As such, my trusty Food Stylist, Pete May, created a contemporary timber deck to shoot the breads on, dusted with flour and rustic props, to also bolster the sense of back-story for breads that are crafted – not manufactured en masse in a factory.

When shooting the pies, I built a slightly harsher light, reminiscent of the bright light of midday, to give the viewer a subtle sense that it’s time to eat when met with their posters. Tidy. The no-frills presentation of the sandwiches ensured that over-worked food styling didn’t deter the ‘grab and run’ customers during their lunch break.

If you’re a Gold Coast or Brisbane cafe owner or baker, you’re already aware that you’re in a contested food market. Do get in touch to discuss your brand’s food photography needs and get this off your ‘to do’ list before the year is out.

 

An image of a round loaf of artisanal crusty bread with a rustic serving fork in the background, on a timber tabletop, surrounded by scattered flour.

An image of two loaves of artisanal bread on tin baking trays, with a rustic wooden-handled knife next to them on a timber tabletop, surrounded by scattered flour.

An image of a pie with tomato sauce sitting on a brown paper bag and tin baking trays on a timber tabletop.

Images are copyright © Gold Coast Food Photographer, Gold Coast & Brisbane. All rights are reserved. No image may be distributed, copied or modified without prior written permission.